BRANDING & WEB DESIGN

for creative and lifestyle businesses


You’ve got a beyond-brilliant business idea and you’ve perfected your products and packages. You’re excited, motivated, and you want to show the world what you’re made of. But there is just one problem:
The design elements of your business? Not-so-brilliant.

You’re doing the best you can with what you have, but deep down, you’re dreaming of a brand that is beautiful, smart, and stylish.

Allow me to introduce myself…

I have 8 years experience working for a variety of brands working in-house, agency and freelance, which has allowed me to hone my design skills and refine my process to achieve the clients desired results.

I love to work with female entrepreneurs, creative businesses and lifestyle brands in industries such as hair, beauty, wellbeing, fitness, fashion, vegan food, eco products. Because when your designer is inspired by what you do it will shine through in the work.

My design process is to work with just one big project client at a time, meaning it’s focussed, efficient and collaborative ensuring your new brand and website is complete within four weeks!

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Work Samples


Design Services


Visual Identity

  • Discovery process
  • Primary and alternate logo
  • Font selection
  • Brand marks and patterns
  • Colour palette
  • Style Guide

Ad-Hoc Design

Social media graphics, flyers, brochures, business cards and other creative projects.

Website Design

A beautiful, responsive, modern website designed for you and your business.

I will use either WordPress or Squarespace (as best suited and agreed during consultation) enabling you to manage your own website after launch.

Instruction guide, plus 2 weeks email support included.

complete within 4 weeks

Initially, I had planned on creating my website myself, hoping that I wouldn’t have too many headaches and could come up with something that looked nice enough. I am so glad I chose to work with Kirsty Designs instead! Kirsty created a website and brand image that is bright, clean, and very me. She understood my vision and brought it to life with ease and grace, and took of all the details for me – even the ones I hadn’t thought about. I highly recommend hiring Kirsty for your design and website needs, because she knows how to make your business look beautiful!

Robyn Petrik, Copywriter

DESIGN PROCESS

A structured design process is the key to a successful project that is completed on time. My years of experience have helped me to establish a thorough process that gets the desired results.

We start your design project with information. I need to know all about your business and understand the goals you hope to achieve through your new website. We will arrange a time to have a consultation to get to know each other, discuss your project and where you can ask me questions (via Skype).

I’ll send you a detailed proposal confirming your investment and timeline so you know exactly what to expect. When we’re both happy and ready to book your website package, I’ll send a Design Agreement. At this point, you’ll pay the first installment of your investment to lock in your start date.

Using your design brief and everything we’ve discussed so far, I spend time planning, researching, and gathering inspiration. This includes taking a look at your competition, planning the strategy, and creating a sitemap. Together, we’ll narrow down the visual language that will be used – essentially you’ll tell me what speaks to you and let me know we’re on the same page.

I start out by sketching numerous ideas, quickly narrowing down what works and what doesn’t. I’ll take the strongest ideas and create the initial mock-ups of your new website. I focus on the main page to show you first so you don’t have to wait as long to see it. The rest of your pages are designed ‘in the browser’ while coding and developing your website.

Once you’ve received mock-ups from me, you let me know any feedback you have or revisions you would like. We can go through this revision process twice, though with my knack for quickly understanding my clients’ visions, we don’t always need both rounds of revisions.

This is the part of the process where you see your website come alive in real life. I begin to build your website, following the design feel we’ve come up with. Throughout the development process, I test your website in multiple browsers, including mobile, to make sure everything looks as beautiful as it should.

This is the exciting part! Your new brand image and website is ready and signed off on. I’ll send you any files you need, including your training guide. I’ll also make your website live for the day you choose. You’re ready to show the world!